Society of Ear, Nose and Throat Advancements in Children – Affinity Strategies Society of Ear, Nose and Throat Advancements in Children – Affinity Strategies

Let us help you take your association to the next level. Contact us today.

Client: SENTAC

Society of Ear, Nose and Throat Advancements in Children

Association greatly increased revenues and improved their financial structure for future success.

CHALLENGE:

Create a more sustainable and stable community infrastructure

APPROACH:

Improve the financial management and governance structure

RESULT:

Sponsorship revenues doubled within the first year; event and membership revenues increased significantly

lines

SENTAC came to Affinity Strategies wanting to establish a more sustainable and stable community infrastructure. To do this, we first established a strategic, long-term goal: improving the financial management and governance structure. 

We then used a number of tactics to achieve the ultimate goal:

  • Conducted a situation analysis of the current governance structure and financial control mechanisms, and determined that the structure needed to be rebuilt from the ground up.
  • A new governance model was developed and implemented with an updated board of directors, committees, and staff members that had more diverse sets of experiences and backgrounds.
  • Training was provided to enhance their leadership and governance skills.
  • Built a more sustainable financial model, including revenue diversification and cost-cutting measures. 
  • New fundraising campaigns were executed that brought in much needed grants and industry partnerships.

As a result, SENTAC saw: 

  • Doubled revenues within the first year by adding new industry partners and sponsors.
  • Significantly increased revenues from event and membership revenues.
  • A revitalized and sustainable association due to new governance and financial management procedures.

Are you ready to bring your association’s mission to life?